CHINA - Tourism Australia (TA) hosted 70 corporate buyers from across North Asia at the Australia Pavilion at Expo 2010 last week to highlight the country’s credentials as a business events destination.
Buyers and decision-makers from China, the Republic of Korea, Hong Kong and Taiwan were invited to “see the pavilion, experience our country” with the national tourism body’s in-region managers, participating convention bureaus and destination representatives at a gala dinner in the pavilion. TA’s partners were Business Events Cairns and Great Barrier Reef, Business Events Sydney, Gold Coast Convention Bureau, Melbourne Convention and Visitors Bureau and Northern Territory Convention Bureau.
“Expo 2010 was a grand stage to not only showcase our capability in the business events sector, but also facilitate networking opportunities between Australian convention bureaus and destination representatives and qualified buyers from the Asian corporate meetings and incentives market,” says TA’s MD, Andrew McEvoy.
TA’s regional GM for North Asia, Johnny Nee says: “The Asian economy is remarkably resilient and we expect its business events market, particularly the incentive travel sector, will continue to grow and offer new prospects for Australia in the coming years.”
World Expo 2010’s host city, Shanghai, is expecting to attract an estimated 70m visitors to the exhibition, which is held from 1 May to 31 October.
