MEXICO - The director general and CEO of NuestroMundo Global Media has been elected president of the Mexican Association of Professionals of Fairs, Expositions and Conventions (AMPROFEC).
Rafael Hernandez, who spent the past six years on the AMPROFEC board as VP of services and public relations, said his immediate goals for the association include strengthening ties with the global exhibition market, the US in particular, and expanding the membership base and services it offers.
He added that the association was developing a comprehensive study of Mexican trade show statistics with the assistance of the Center for Exhibition Industry Research and its Census. “We also have support from the Mexico Tourism Board and the Mexico Tourism Authority to focus on education and certification programmes, key drivers of growth of the trade show market in Mexico and Latin America,” said Hernandez.
AMPROFEC is an industry partner of the International Association of Exhibitions and Events (IAEE) and to date has helped 70 Mexicans attain the Certified Event Manager (CEM) certification.
