VNU Asia Pacific from Thailand and EBCEXPO from the Netherlands have teamed up to launch a new tradeshow: Free From Food Expo. The idea is to provide a new retail trading platform for the Asian market.
Free From Food Expo has been held since 2013 as a travelling tradeshow in many European cities, including Freiburg, Brussels, Barcelona, and Stockholm and will be held in Amsterdam and Barcelona in 2020 and 2021, respectively.
Free From Food Asia will now be launched as an annual exhibition and conference platform and will be organised later this year in South-East Asia for the first time.
Organisers will run the show, 10-12 March 2021 at IMPACT, Bangkok. The show will be co-located with VIV Asia, which recently announced the selection of IMPACT as their new home base. (http://bangkok.freefromfoodexpo.com/)
The show will cover Free From, Vegan, Organic, Health and Food Ingredients.
Mintel research has revealed that Free From is becoming ever more important in Asia, given the high level of lactose and dairy intolerance among Asian consumers.
Ronald Holman, Exhibition Director, EBCEXPO, said: “People’s concern for health, environmental protection and safety has resulted in the rapid development of the Free From and organic markets in Asia and the Middle East. Suppliers need to focus on the Free From and Vegan markets at the Expo to do better business in Asia. Free From Food Asia brings together Free From, Vegan and Healthy food producers to better serve and meet their potential customers, which is not possible at other more general food fairs.”
The initiatives of Free From Food Asia result from the long-time partnership and trust between EBCEXPO and Jaarbeurs – the mother company of VNU in the Netherlands.
Heiko M. Stutzinger, Managing Director of VNU Asia Pacific commented: “VNU runs many tradefairs and conferences worldwide to fulfil the needs of the agricultural and livestock businesses. Our flagship VIV Asia in Bangkok reflects the demands of the industry from Feed to Food in Asia and the new show Free From Food Asia will be a vital strategic investment, establishing a lasting footprint in the Agri-Food value chain to link our portfolio with food and retail businesses. This expo is the best place to source the most trendy and healthy food products that every global buyer is looking for.”
More information: https://www.bangkok.freefromfoodexpo.com
VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai as well as in Bangkok, and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In South East Asia, Jaarbeurs has formed a Joint Venture with the TCC Group, a leading corporate conglomerate in the fast growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 12 tradeshows and event formats including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences and Biotechnology industries.
Royal Jaarbeurs belongs to the top 20 exhibition organisers by revenue worldwide and operates a 100,000sqm exhibition centre in the city of Utrecht, The Netherlands. In the coming years, the company says it is ready to invest €300m into expansions of its exhibition centre.
TCC Group, headquartered in Thailand, employs 60,000 employees and has an extensive service and real estate portfolio, including The Queen Sirikit National Convention Center (QSNCC) scheduled for opening at the end of 2022.
EBC is a B2B media company based in The Netherlands and has organised many trade and consumer shows in Europe.
EBC is the sole owner of the Free From Functional & Health Ingredients Expo brand and all related assets.