IEG Middle East, organiser of Middle East fitness expo – Dubai Muscle Show, has announced new dates for its Riyadh Muscle Show 2025. Following market feedback and to avoid clashing with other major events such as Gulfood and Arnold Classic USA, the event will now take place on the earlier dates of 7-8 February. The show had been slated to run 21-22 February.
Riyadh Muscle Show, supported by the Saudi Bodybuilding Federation, is the first of its kind in the region and organisers IEG Middle East promise to provide an immersive experience for bodybuilders and the fitness community, featuring a variety of events such as the Kingdom Bodybuilding Championships, top-tier competitions, and exclusive networking opportunities.
Rachel Chatham, managing director of Riyadh Muscle Show, said: “In response to valuable feedback from our exhibitors and to avoid clashing with other major events, Riyadh Muscle Show has been rescheduled… This adjustment will not only ensure a stellar line-up of high-profile international athletes but also streamline logistics for our international exhibitors, making it accessible for all to participate and showcase their innovations."
Building on the legacy of the Muscle Show brand, the Riyadh Muscle Show promises attendees the chance to witness bodybuilding competitions, a functional fitness zone, and engage with bodybuilding legends through exclusive meet-and-greets. With over 100 renowned local and international brands showcasing their latest products and trends, attendees can look forward to a major display of the newest innovations in the fitness and bodybuilding sphere.
Organisers say they expect to welcome over 10,000 passionate fitness enthusiasts to the Riyadh Muscle Show.
Further announcements of brands, activations, competitions and body building champions will be made in coming months. More information, visit https://riyadhmuscle.com/.
