Malaysia Business Events Week 2024 (MBEW2024) got underway, 20 August, with 300 participants attending the first day of the annual flagship event by Malaysia Convention & Exhibition Bureau (MyCEB).
The week-long programme of events, MBEW2024 was officially launched by Dr Yasmeen binti Yasim, deputy secretary-general (Tourism), Ministry of Tourism, Arts and Culture Malaysia.
Kuala Lumpur Convention Centre is the host of MBEW2024, held this year under the theme, Business Events and Technology with Sustainability (BEATS).
“Every year, we look forward to elevating our MBEW as it reflects the country’s business events industry itself – dynamic, driven and responsible. These qualities have shaped this year’s theme, capturing the synergy between business events, technology and sustainability,” said Mohammad Isa Abdul Halim, director, meeting and support incentives of MyCEB.
He continued: “In our ninth year, this year’s theme signifies the call for integration of sustainable practices with technological advancements in the business events industry. Our main goal is for delegates to take away knowledge and insights on innovation and how can business events better integrate sustainability into our practices.”
MBEW 2024 also witnessed the signing of a Memorandum of Co-operation (MoC) between the MyCEB and the Centexs Commercial Services (CCS), a strategic partnership underscoring the shared commitment to advancing the business events industry in Malaysia, particularly in enhancing skills development and innovation.
The event kicked off with the Asia Convention Alliance Forum (ACAAF2) and EVENTXPO organised by the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS). Exclusively for invited trade partners only, the events involved international members of ACA such as Thailand Convention & Exhibition Bureau (TCEB), Thailand Incentive and Convention Association (TICA). Seoul Tourism Organisation (STO), and Taiwan External Trade Development Council (TAITRA).
Other evens planned throughout the week include expert panels, breakout sessions and a bid workshop by MyCEB. Participants will also be given the opportunity to engage the Department of Standards Malaysia that will be present for a public consultation on Malaysian Standards on Business Events.
For more information on MBEW, visit https://www.myceb.com.my/mbew
