The first-ever Pro Integration Future Asia (PIFA), a professional audiovisual and lighting (AVL) technologies exhibition and conference for the region, opened 26 June at the Marina Bay Sands Expo & Convention Centre in Singapore (Hall B).
Launched by Montgomery Events Asia, together with its strategic partner, the Professional Audio Visual & Lighting Integration Association of Singapore (AVLIAS), the three-day event is held under the theme ‘Accelerating Digital Transformation: The Future of Work, Education, and Entertainment’, PIFA2023 will showcase a myriad of production and immersive technologies set to transform the entertainment, tourism, business and education sectors. Attendees from 25 countries are expected to participate, and nearly 100 companies from 13 countries are exhibiting – including brands such as Samsung, Blackmagic Design, Philips, Absen and Robe Lighting.
A major highlight of the opening ceremony was a series of nine Memorandums of Understanding (MOU) signed between Professional Audio Visual & Lighting Integration Association of Singapore (AVLIAS) and nine trade associations from Singapore, Malaysia and Thailand, to work together to promote, educate and grow their business communities.
“AVLIAS is pleased to sign nine MOUs at the first-ever PIFA to form local and regional alliances that will help grow vibrant communities across multiple industries and the AVL sector. We look forward to these partnerships as we strive to create amazing experiences and continue to establish new alliances in this space,” said George Lin, president, AVLIAS.
Singapore is investing in new channels such as augmented reality, virtual gaming and the metaverse – with the Singapore Tourism Board and Sentosa even recently trialling an Extended Reality (XR) experience. AVL technologies play a huge role in making this happen, and this is evident as APAC is forecasted to contribute to 41% of overall growth in the professional AVL industry by 2027. These technologies can also be implemented in other settings – such as workplaces across various industries.
“Montgomery Asia is excited to open the doors to the first-ever PIFA show and welcome international delegates and attendees to this exciting trade show featuring an array of cutting-edge AVL technologies. These exciting digital advances will enhance many industries on multiple fronts – such as tourism, education, attractions, retail and many more. It’s also incredible to see many of the region’s trade associations inking their commitment to collaborate on this and future PIFA editions to further develop Southeast Asia’s pro AVL industry,” said Christopher McCuin, Managing Director of Montgomery Asia.
The complete list of programmes including the conference agenda, technical classrooms and showcases is available here.
