MAD Event Management LLC is to represent UFI, the global association of the exhibition industry, in North America under a new strategic partnership. The idea is to enhance the UFI member services to North American members and to grow UFI’s North American membership base, the partners have said.
As part of the partnership, MAD president, Martha Donato (pictured), and CEO Marty Glynn will work to promote and support the business interests of UFI members.
“For many years, we’ve been working to build our international connections in the event industry. Getting to know Kai Hattendorf and his team at UFI has been instrumental in our ability to network and seek opportunities globally,” said Donato. “We will share our enthusiasm for and endorsement of UFI’s programmes, research, and world-class conferences with our peers in the region,” she added.
“In November 2023, UFI’s Global Congress will come to Las Vegas. Ever since we announced that a few months back, the buzz has been building. Many colleagues across the US are looking to engage with UFI on this as well as more broadly to create stronger ties into the global industry,” said Kai Hattendorf, UFI CEO and MD. “With Martha Donato and Marty Glynn, we have found excellent partners to represent UFI in North America, and we are very much looking forward to working with them to connect US industry colleagues more closely to our global UFI community.”