Event industry networking specialists Lippman Connects, US-based producer of Digital Summit, has announced the first of five topics for its new series roll out. The initial 11 February session, ‘Attendee Marketing: Digital Marketing Applications and Solutions Delivering the Best ROI’, will kick off the series via Zoom.
Safa Khairy, director of digital marketing, mdg, will join up to 20 event organisers to present 'Putting Data in the Driver’s Seat' and believes that before thinking about the tools, technologies, and tactics for a digital marketing campaign, it’s imperative to quantify performance objectives. First, set a realistic attendance target, then layer in historical data and reasonable assumptions to guide the decision-making process, is Khairy’s advice. She will reveal how she is applying this Performance Model framework to successfully plan, budget for, execute, and adapt digital marketing campaigns for in-person and online events.
Event technology specialist Feathr will be the exclusive sponsor of the five-edition series, which will see the second session, ‘Re-Opening Your In-Person Event for the Next New Normal’ run on 11 March. The programme will be followed up by sessions on 8 and 29 April and finish up on 13 May.
All sessions are scheduled for 2:00-3:30 pm US Eastern Time and are facilitated by Sam Lippman (pictured), president of Lippman Connects.
“When the events industry was reeling from closures, Lippman Connects stepped up to create Digital Summit. It quickly became an essential information exchange and Feather is proud to support its mission,” said Aidan Augustin, co-founder and president, Feathr.
The Lippman Connects portfolio includes Exhibition and Convention Executives Forum (ECEF), Attendee Acquisition Roundtable, Exhibit Sales Roundtable, Large Show Roundtable, and Digital Summit.
More information: www.lippmanconnects.com.