Legends has announced the acquisition of ASM Global in a move it says is designed to create a major international live events company.
The acquisition of ASM Global’s venue management capabilities will add to Legends’ services portfolio, which includes international sports organisations, entertainment venues, convention centres. The partnership will expand the corporation’s global reach.
On the acquisition, Shervin Mirhashemi, CEO of Legends, says: “Welcoming ASM Global to Legends is a capstone achievement in our 15-year journey toward becoming the world’s trusted partner for connecting people with the brands and communities.”
Ron Bension, president and CEO of ASM Global, adds: “We’re thrilled to join Legends, which shares our client-first approach and advances our goal of offering our partner organisations a truly seamless experience while driving the growth of their businesses.
“Our clients will benefit from Legends’ robust services, innovation, technology, and global partnerships.”
As part of the transaction, current ASM Global equity holders Onex and AEG will sell their ownership interests. ASM Global will continue to serve existing and in-development AEG venues.
Financial terms of the transaction were not disclosed.
