KLCC strengthens ties with North American market


The Kuala Lumpur Convention Centre (the Centre) has announced a new partnership with New York-based Marketing Challenges International (MCIntl), a global destination marketing organisation for meetings and conventions.

The partnership is designed to help drive the venue’s presence and business opportunities in the North American market.

The Centre’s general manager, Alan Pryor explained: “We are excited to be working closely with MCIntl’s managing partners Michel Couturier and Jacqueline Hewitt (pictured), as well as their team, to expand our in-market reach and optimise our client engagement with North America.

"We have been consistently investing in the North American market to secure meetings, conventions, and incentives and are confident MCIntl’s market expertise, industry insights, and reputation for success will greatly benefit these efforts.”

Pryor continued: “This tie-up with MCIntl is another important step to gain first-hand business intelligence to help us better identify relevant North American industry platforms and forums to take our business development strategy to the next level.”

Couturier, who is an active member of industry associations ASAE, ICCA, MPI, PCMA, and SITE, said: “We are thrilled to be marketing The Centre in North America.” He added: “Our close cooperation with The Centre’s management team will facilitate the RFP process. As Kuala Lumpur offers great value, we know that we will be successful in putting The Centre on the map of planners of international events.”

Pryor also highlighted a recent educational visit the Centre had hosted for prominent American company Maritz Global Events, more evidence, he said, of the Centre’s global industry engagement programme to grow its business acquisition of international corporate and association meetings and events.