
Key learnings from pandemic-era show producers15th November 2021 | published by EW SHARE
By Danica Tormohlen, editor-at-large, Society of Independent Show Organisers (SISO)
As trade shows ramp up around the globe, organisers are gaining more experience with producing safe, successful events despite some new challenges. The key takeaway: Buyers in attendance are eager to buy, discover new products, meet with existing vendors, find new suppliers and network with peers. Exhibitors...
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