Informa has completed its $1.3bn acquisition of Ascential and set up Informa Festivals.
Informa Festivals will operate from 1 January 2025 and manage Cannes Lions (Marketing), Money20/20 / Finovate (Fintech), Black Hat (Cyber Security), GDC (Gaming) and London Tech Week/ Africa Tech Festival (Future Tech).
Informa is also planning to build a scalable platform in B2B Digital Services, with the proposed combination of Informa Tech’s Digital Businesses with NASDAQ-listed TechTarget expected to be completed in the fourth quarter.
Informa Group CEO Stephen Carter said: “The completion of the Ascential acquisition, creation of Informa Festivals and prospective creation of Informa TechTarget will establish leadership and scale in all our chosen B2B market segments, complementing our strength in Academic markets and creating a platform for growth from 2025 to 2030.
“Over the last four years, our strategy has been to build further strength and depth in B2B businesses, targeting new growth opportunities as the Live B2B Events market segments become increasingly sophisticated, and B2B Digital Services mature.”
