The International Federation of Exhibition Services (IFES) has announced its upcoming MasterClass 2024 - Europe, to be held in Athens, Greece, 6-8 November, 2024. A strategic collaboration with the Greek Meetings Alliance (GMA), the event is set to provide exhibition and meetings professionals with the insights, tools, and strategies needed to thrive in a rapidly evolving global marketplace.
The collaboration also opens opportunities not only for global participants but also for local professionals to connect with international peers, expand their networks, and bring the latest global trends and innovations into the Greek exhibition and meetings industry.
MasterClass 2024 - Europe will focus on the theme ‘Innovate and Communicate: AI Tools and Intercultural Strategies’ and key topics covered will include:
- Master Diverse Communication: Refine your communication style to effectively navigate cultural and interpersonal differences, fostering stronger connections across diverse settings.
- Resolve Conflicts with Confidence: Learn advanced strategies for conflict resolution and adaptation to overcome challenges in both personal and professional environments.
- Boost Exhibition Success: Discover how well-trained booth staff and boothmanship techniques can significantly improve visitor engagement and drive business results.
- Harness Creativity through AI and Neuroscience: Explore how AI tools and neuroscience insights can elevate storytelling and unleash new levels of creative potential.
- Adapt with Agility and Improvisation: Develop your ability to think on your feet, fostering creativity and adaptability in unpredictable business situations.
- Collaborate for Event Success: Build dynamic partnerships and enhance teamwork to ensure more successful and impactful events.
The two-day event will be held at Stratos Vassilikos Hotel in Athens. Attendees will benefit from insights shared by speakers, including fro the Thessaloniki Convention Bureau, Lee Ali, founder of Expo Stars Interactive; Han Leenhouts, exhibition and sales trainer at Sales and Pepper; Marc Lauckhardt, Creative Director at Holtmann+; Sissy Lignou, president & CEO of AFEA Congress, president Elect of IAPCO, and president of HAPCO & DES; and keynote speaker Dr Kyriakopoulos, professor of strategy and marketing at Alba Graduate Business School, The American College of Greece.
“Innovation, communication, and the fostering of intercultural relationships are essential for the growth of our industry,” says Steve Riches, outgoing chair of IFES Education committee and incoming vice-president of IFES Strategy.
Registration is now open for IFES members at €450 and non-members at €540. For more information and to register for MasterClass 2024 - Europe, visit: https://www.ifesnet.com/events-all/ifes-master-class-2024/
