gamescom asia is on track to be held at the Suntec Singapore Convention and Exhibition Centre, 20-23 October 2022, based around a hybrid model with a physical trade zone, conference, and entertainment zone. Online segments will also be made available to serve a worldwide audience.
Mathias Kuepper, managing director of Koelnmesse Singapore, the organisers of gamescom asia, said: “It’s the year for gaming events as gamescom and gamescom asia to restart their physical formats, once again welcoming visitors to the show floor.”
gamescom asia is the only satellite event of the computer and video games festival, gamescom, serving as a platform for the Asia-Pacific market and reaching a Southeast Asian audience. The event expects to attract 15,000 total visitors and over 100 exhibitors.
Entertainment Zone
The scale of activities such as live shows, meet and greets with creators as well as cosplay contests are set to go ahead, dependent upon local Covid-19 regulations at the time.
PRIMETIME and STUDIO will return from its 2021 show in the form of free online live shows broadcast on several channels. PRIMETIME will be held on 19 October as a pre-event.
Trade Zone and Conference
gamescom asia’s trade zone will accept a bigger international turnout as travel restrictions to Singapore have eased (reopened its borders quarantine-free from 1 April to all fully vaccinated travellers). Trade visitors and conference delegates can expect to see a mix of country pavilions - from AAA to indies - representation from all levels of the industry, attend exhibitor talks and talent drives and arrange face-to-face business meetings.
In the conference, this year’s agenda covers a range of topic from game development across platforms, to marketing, production management and emerging technologies. There will also be a face-to-face speed dating pitch activity between developers, publishers, and investors.
gamescom asia will continue to provide a virtual platform for all trade delegates to stay connected and maintain a broadened network. Delegates will be able to set up their meetings leading up to the event and watch content on-demand post-gamescom asia.
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