Informa Markets in India has launched ‘MILAN’, a short film marketing the future of Indian business events with a sci-fi-themed expo. The film aims to promote Informa’s Indian events branch, inviting clients to explore the destination.
In the video, two friends are wandering lost in the desert until a good Samaritan comes and guides them to a futuristic carnival with holograms and sci-fi costumes. This is a representation of how the future of events will look in India.
Nabjeet Ganguli, CMO of Informa Markets in India, commented: “By centring our narrative on ‘starting the right conversations,’ we aim to illustrate how Informa Markets empowers businesses to evolve and seize new opportunities in an ever-changing landscape.”
Prateek Sethi, creative director at Trip Creative, commented: “MILAN was a hallmark campaign in our portfolio. We were excited to partner with Informa Markets in India, India’s largest B2B exhibition organiser. Under the leadership of its Managing Director, Mr. Yogesh Mudras, the Marketing team led by Mr. Nabjeet Ganguli, and the various teams at Informa Markets in India, exciting initiatives were brought to life!”
MILAN was developed by creative director Prateek Sethi of Trip Creative Services. The cast features Vedieka Dutt, Neel Samarthh and Lovedeep Sharma.
To watch the film, visit https://youtu.be/1RMOSO5B37s?si=-n3UhYe6Y7Nr4FGz.
