International event organiser Mack-Brooks Exhibitions has announced the rebranding of its Fastener Fair Stuttgart show to Fastener Fair Global. The show is an international exhibition for the Fastener and Fixing Industry which will take place at Messe Stuttgart, Germany, 21-23 March 2023.
As part of the rebranding process, there is a now a restyled show website, which aims to align with Mack-Brooks Exhibitions’ belief that the show must represent the event’s international character. The new brand logo attempts to show a modern typographic treatment to improve readability and recognisability across all applications.
Liljana Goszdziewski, portfolio director of the European Fastener Fairs, said: "With the new brand, we wanted to get away from a late 1990's design by refreshing its style with a more modern look. Over the years, the fastener and fixing industry has consolidated industry 4.0 into manufacturing processes and across different supply chain stages, including automation, advanced robotics, augmented reality and big data.”
To view the new Fastener Fair Global website, please click here.