ETT Club springs into action with three valuable April sessions for exhibition professionals

The Exhibition Think Tank (ETT) Club has three more events for the diary in the coming week. 

First up, on 14 April at 14.00 GST (11.00 UK Time), is a panel discussion: How Covid-19 has Changed the Exhibition Industry/Part 2  

Three big guns of the gulf exhibition industry will take part, including Ashley Roberts, GM OmanExpo; Lisa Hannant, group MD, Clarion Events Ltd, and Nathan Waugh, portfolio director exhibition department, Dubai World Trade Centre.

The discussion is part of its project ‘ETT Journey to reopen the exhibition industry’ and will cover three main topics:

  • Events – Greater visitor centricity
  • Landscape – Opportunities arisen
  • Financials – Repairing the scars and preparing for future impact

On 15 April at 08.00 and 16.00 UK Time, ETT Club is running a ‘People, Skills & Training’ Town Hall Meeting: How to attract the best talent to our industry?

As the first live shows are happening post-pandemic, the question of how to be best prepared and kick-start business in the months to come are under discussion.

How to attract the best talent to our industry? Is another key debate and ETT Club’s session will offer knowledge and ideas on innovation from industrywide best practice cases. The panel for this includes: Cinzia Zanin, research and development, Fondazione Fiera Milano and ETT Exhibitions in Training group leader, and Thorsten Hilber, director business development, EMEA, Ungerboeck Software International and an ETT Team MESSE Forwards group leader.

The mid-April ETT Club trilogy will be completed on 19 April at both 08.00 and 16.00 UK Time with the session: ‘First Tradeshows have happened – What Lessons have we learned?

The three international speakers sharing their experience and approach, will cover developments in China, Germany and Italy. They are: Michael Kruppe, CEO and GM at SNIEC in Shanghai; Michael Degen, executive director Messe Dusseldorf, and Tommaso Cancellar, CEO MICAM Milano.

Their teams have prepared shows well with new hygiene procedures and in a new setup to keep exhibitors and visitors safe, and to provide a great platform to the respective industries in these testing times. Questions tackled will include: What lessons have we learned? What has worked and what can be improved? What should and should not be done in order to kickstart tradeshows again?