B2B tradeshow operator Emerald Expositions is the latest stateside organiser to join the Explori research platform. In a push to further develop their 60+ shows, Emerald will be using Explori to benchmark and monitor customer experience through event analytics.
Explori’s Commercial Director, Richard Kensett, said: “Our mission is to establish a global common language for the measurement of event experience. Explori works with over 2,700 trade, consumer and corporate events, globally which are all contributing to the world’s biggest dataset of event performance benchmarks. We’re delighted to be partnering with Emerald and are looking forward to helping the team achieve their goals by generating deeper insights and supporting the strategic development of their assets.”
Brian Field, COO of Emerald, added: “We believe that excellent customer experience is at the heart of driving a flourishing events business and delivering customer value. Explori’s trove of benchmarking information - coupled with an ability to quickly analyse information about our customers’ experiences - will provide us powerful tools to deliver data-driven insights and support customer-led improvements.”
