Feria Valencia is pushing ahead with digitalisation, part of a policy, its management says, to bring its relationship with customers, exhibitors, suppliers and visitors up to date.
The new digital platforms now available include the Institutional Annual Report from the trade fair, including financial results and analysis of how its exhibitions have been performing.
The annual report shows that while the company has been navigating some challenging times, Feria Valencia managed to stage a total of 28 exhibitions and events, across 2020, including 15 of its own trade fairs. These fairs were attended by 238,014 visitors, 22,442 of which came from outside Spain.
Feria Valencia returned a positive EBITDA of €200,000, a positive result achieved by significantly reducing spending.
Revenue was down 45.4% on the year to €12.7m and staff costs were reduced by 29% thanks to assistance from the labour Force Adjustment Plan introduced by central government to help combat the effects of the pandemic.
“2020 was a very challenging year that we managed to overcome thanks to the hard work and dedication of the entire Feria Valencia team, who throughout the year displayed a great capacity to adapt, as well as their commitment to customer service,” management reported.
The Regional Government and Valencia City Hall also helped by taking over Feria Valencia’s debt associated with the venue extension project.
Feria Valencia developed a Covid protocol, that meant it was the first venue in Spain to hold events open to the public back in July. Feria Valencia also reports developing virtual platforms for helping to get its clients products in front of potential buyers.
Other digital moves from Feria Valencia include a new website and official app.
Next up at the venue is Iberflora, which celebrates its 50th anniversary, 5-7 October, at Feria Valencia.
