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Cvent takes its Event Evolution Model Down Under

Jack Ukil-CMW

Event technology specialist Cvent is to showcase its new events analysis tool at AIME, the Asia Pacific Incentives and Meetings Event show in Melbourne, 18-20 February.

The company claims that, based on an analysis of more than 10,000 events, APAC event planners will now be able to compare and re-invent their events programme using Cvent’s Event Evolution Model.

The tool, Cvent says, helps planners and organisers gauge the maturity of their events programme by examining four Centres of Performance:

  • Event Strategy:How to develop a purposeful, measurable, and data-informed meetings and events programme that aligns with organisational goals.
  • Event Execution:How to execute a defined event strategy efficiently and effectively across the entirety of a meetings and events programme.
  • Attendee Experience:How to deliver a seamless, personalised event experience to attendees, as well as the ability to capture attendee buying signals and feedback.
  • Measurement & Optimisation:How to translate event and attendee data points into provable value for the organisation and attendees, as well as to optimise an event programme based on data-driven insights.

Event planners visiting AIME will be invited to assess their event within the Event Evolution Modelby answering a set number of questions which will gauge their programme’s current state. Based on the user’s responses, an overall event programme maturity score is determined and categorised as Emergent, Elevated, Evolved or Expert.

Users receive a personalised roadmap with actionable recommendations for improving their current meetings and events practices to increase their overall programme impact and embrace global best practice.

Cvent Australia’s Director of Sales, Jack Ukil (pictured), said: “After more than a decade of exhibiting, we’re thrilled to be able to bring this new innovation and unique insight model to our Asia-Pacific audiences. We know event technology works best in combination with a personalised and human approach, which is why this year we’re hosting an ‘exchange hub’ on our stand to foster collaboration in the industry.”

Attendees at AIMEare invited to bring their Event Evolution Model benchmarking report to Cvent’s Stand #C22 to receive a free one-on-one expert consultation and a personalised roadmap. To book an appointment, visit: https://www.cvent.com/au/

Click HERE to explore the Event Evolution Model and assessment tool.