Industry giant and meetings, events, and hospitality technology provider Cvent, has announced that it has acquired New York-based Splash, an event marketing technology company focused on the corporate market.
Splash’s platform empowers marketers to create on-brand, measurable, and repeatable event programmes that drive pipeline and sales. Splash claims 60 Fortune 1000 companies use it for their event marketing.
Its recent launch is an AI-powered tool that predicts attendance, Attendance Insights.
Cvent says its acquisition of Splash “reflects its commitment to extending best-in-class event technology beyond centralised events teams and into the field with easy-to-use tools that increase engagement and drive pipeline”.
“We admire Cvent’s long-time innovation and leadership in the meetings and events space especially as we see growing recognition of the importance of events among marketers and CMOs,” said Matthew Curry, interim CEO of Splash. “For over a decade we have empowered marketers to create valuable, repeatable events through our powerful, intuitive tools. With Cvent, we look forward to accelerating event marketing success, making it more accessible, measurable, and impactful for businesses worldwide.”
“The technology-driven convergence of marketing and events is an exciting growth opportunity,” said Cvent CEO & founder, Reggie Aggarwal (pictured). “Pairing Splash’s expertise in field marketing events with our robust event and marketing platform further strengthens our ability to empower marketers to create and execute on-brand, high-impact event programs that deliver real results.”
Cvent’s acquisition of Splash – which has been successful in raising investment of over $39m – for an undisclosed sum follows the purchase in June of AI-powered sourcing platform Reposite, and the acquisitions of Jifflenow and iCapture on the exhibition side.
