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BrauBeviale offers up a ‘Special Brew’ edition for 2020 vintage

Organisers of BrauBeviale, the German beverage industry tradeshow for capital goods, say they will run the live event in 2020, but will modify the concept due to coronavirus-related circumstances.

Working with the relevant authorities, organisers say they have been developing safety and hygiene concepts that will enable Exhibition Centre Nuremberg to host the tradefair, 10-12 November. The event will be termed a ‘BrauBeviale Special Edition’.

While Koelnmesse had experienced difficulties persuading exhibitors and visitors to attend their Cologne venue for its September show schedule, despite the venue having the all-clear to open, Nuremberg and the BrauBeviale organisers appear to have kept their exhibitors, visitors and partners on board with their plan to run a physical platform before the end of the year, such is the demand for in-person dialogue to foster business.

“The decision to hold BrauBeviale this year was not just down to us as the organiser, but was taken in close consultation with our exhibitors, visitors and partners,” said Andrea Kalrait, executive director BrauBeviale at NürnbergMesse.

“The message that we kept getting in our discussions was that our customers still wanted to have their annual gathering in 2020, all the more so as it was probably the only opportunity for such a meeting this year, not just at national and European level but internationally. So, I am really looking forward to welcoming as many visitors as possible in person to our event in Nuremberg!” Kalrait added.

The BrauBeviale Special Edition is very much about the industry rallying and showing solidarity, too, and Kalrait added that a safety and hygiene concept tailored to BrauBeviale had been developed, “to ensure the greatest possible degree of safety for all tradefair participants.”

The show’s supporting programme is also being adapted, with the Craft Drinks Area, BrauBeviale Forum and brau@home all adjusted to ensure the safety of the participants.

“Except for stand parties, things can happen in the usual way but subject to the prescribed conditions that we are all familiar with from our daily routines,” Kalrait said.

A one-way system will direct visitor flows through the halls and masks must be worn, while exhibition stands have to comply with the necessary safety and hygiene standards. “Contact details of all exhibitors and visitors will be collected to ensure the necessary traceability,” Kalrait added, noting that it will be obligatory to register in advance online and only day tickets will be available, so visitors will have to decide which specific day they will register for. The tickets are available on mobile devices that allow contactless access to the exhibition grounds.

In other news from the Beviale family, Craft Beer China tradefair took place in Shanghai, 1- 3 July 2020, with all necessary distancing and hygiene rules strictly observed.

Preparations are also in full swing for the digital dialogue platform ‘myBeviale.com’ (www.mybeviale.com), which will dovetail the analogue and digital worlds and will also be available to the BrauBeviale community the whole year round after the 2020 tradefair is over. The BrauBeviale Forum programme will also be put online.


More information: www.braubeviale.de/en

Note the dates of the next BrauBeviale three-year cycle:

BrauBeviale 2022: 8-10 November 2022

BrauBeviale 2023: 14- 16 November 2023

BrauBeviale 2024: 12- 14 November 2024