Arc, a global events, data, and media platform, has acquired five rural sector events from Fortem International. These events will become part of Arc’s Agriconnect business, aiming to add additional depth and reach across the UK agriculture sector.
Sanjeev Khaira, leader of Agriconnect, said: “We are excited to add the rural and leisure portfolio to Agriconnect, which is already one of the UK’s largest agricultural information and events platforms. The addition of this portfolio, which includes leading events Farm Business Innovation and Holiday Park and Resort Innovation, gives us more opportunities to empower and inspire people and businesses in agriculture.”
The existing team at Fortem International will continue to run the portfolio through the next edition, 2-3 November 2022.
Tom Borthen, CEO of Fortem International, stated: “We are pleased to be entering into a partnership with the Arc team, and are excited for the growth potential of the rural and leisure portfolio as it becomes part of Agriconnect and Arc. We see this as a tremendous opportunity to learn from each other and leverage our collective content and events experience in order to develop more opportunities for our customers to come together and make the connections they need.”
This is Arc’s second acquisition as it hopes to develop its position as a next generation events and media platform for B2B communities.
