Exhibitors and participants are experiencing a new era and reality of exhibitions, where real and virtual worlds are being merged into a hybrid reality. Through a single tool, accessible from anywhere in the world, hybrid events are bringing people together to create a sense of community, in a creative and interactive way.
Showcasing a new dimension to virtual events, with never-before-experienced interaction between in-person and virtual attendees, Allseated EXVO, a 3D Metaverse platform is making it possible to do things normally done in a real exhibition environment, in virtual spaces. Allseated EXVO allows interacting, and networking easily, attending stage presentations, live Q&A, workshops, group or individual meetings, complete control of interactive booths, and maximum exposure for sponsors, with real-time analytics, so you understand what drives your audience.
Allseated EXVO’s fundamental USP is the closest real-live event experience for exhibitors, attendees, and sponsors. As an avatar, the virtual world can be explored autonomously, the real exhibition floor feeling is created through an immersive 3D space atmosphere, with personal interaction possibilities via video conferencing. The virtual exhibition space can take place in the digital twin of the event location, so participants feel like they’re walking through the actual live exhibition floor. Allseated EXVO even adds the serendipity encounter and interaction between participants, which allows true connections and lead generation opportunities for exhibitors
In contrast to having just an in-person event exhibition, the virtual implementation expands the possible reach of a global audience, adding revenue streams for live venues selling spaces in the digital twin, which gives back planning security for both planners and venues during times of uncertainty. It also offers a more lasting experience as presentations are recorded and can be viewed again and again, at any time.
Allseated EXVO is an established award-winning platform having recently won various accolades including Best New Event Technology Product and Best Virtual Event Platform (under 1,000 attendees) at the Event Technology Awards (ETA) 2021, Best Event Technology at the Global Eventex Awards, 2021 and Best Networking Experience at the Micebook V Awards 2021.
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Across Europe, Allseated has worked with various companies to host their virtual and/or hybrid exhibitions, such as Nexus – The Next Level E-Commerce Fair Trade Show. Through EXVO’s 3D environment, Nexus was able to bring retailers, experts, service providers and over 1,000 visitors together to experience a virtually replicated 3D trade show hall featuring seven stages, 60 presentations and speakers, and five themed worlds. The result saw the event meet or exceed attendance expectations. Nexus found the planning process easy and accomplished their main event objective with 93% attendee engagement, 94% fully interactive, 9.75 hours average time guests stayed at the event.
Josephin Brand, händlerbund management Ag at Nexus, said: “Overall, we were very satisfied with Allseated EXVO and have received a lot of positive feedback from our participants. The avatars gave that real trade show feeling as they facilitated the way to get in touch with visitors, exhibitors, and speakers, allowing everyone to network as usual.”
