The Abu Dhabi-based ADNEC Group has signed a strategic partnership with global events management company Kenes Group, to launch new events within the emirate.
The agreement was signed by Ahmad Shaker, CEO of ADNEC Services, the event agency arm of ADNEC Group, and Dan Rivlin, executive chair and chief vision officer of Kenes Group.
As part of the agreement, ADNEC Services, in co-operation with Kenes Group, will launch a number of specialised events in Abu Dhabi across several fields. The two parties intend to build partnerships with institutions to launch specialised conferences and exhibitions across a range of sectors.
Humaid Matar Al Dhaheri, managing director and group CEO of ADNEC Group, said: “Signing this agreement forms part of our commitment to enhancing co-operation with global institutions specialised in the business tourism sector. The agreement will launch new specialised international conferences and exhibitions to be held in our venues in the UAE. The partnership will help strengthen ADNEC’s direct and indirect economic contributions to the national business tourism sector. We will also improve the transfer and localisation of knowledge across a number of key sectors to solidify the position of Abu Dhabi as the business tourism capital in the region,” he added.
Dan Rivlin said: “At Kenes we are always looking into building strong and meaningful partnerships that enable our mission of empowering knowledge in different fields through Kenes Original Events. Our collaboration with ADNEC Group is a step forward in the consolidation of an international gathering in Abu Dhabi that will bring together professionals working with guests across industries and showcase the latest technology to enhance the guest experience.”
Rivlin added: “We are certain that this strategic partnership will be pivotal in helping us achieve our vision of creating the world’s largest guest tech event, which we believe will transform the guest experience across multiple industries.”
