Stockholmsmassan, the most prominent exhibition venue in Stockholm, has recently signed a deal with event research experts Explori to benchmark and monitor customer experience using event analytics.
The new deal comes at a time when Explori is expanding its product offering to provide research and benchmarking to venues.
Christina Kilstrom, Marketing and Communications Director at Stockholmsmässan, said: “As we grow our business, it is important to us that we continue to improve customer experiences by listening to our visitors and exhibitors. Understanding customer data in a fast, reliable and structured way is key to staying ahead in this industry. We are happy to start working with Explori given their digital, intuitive approach and vast knowledge in the events industry.”
Explori’s Commercial Director Richard Kensett added: "We're delighted to be working with Stockholmsmassan on a long term basis. They run some of the biggest and best events in the Nordic region and it's great to welcome them to the Explori benchmarking community. We're working with more venues and 'venue organisers' than ever before and are also making exciting inroads into Scandinavia as we work towards a Nordic-specific set of customer experience benchmarks to further contextualise performance in the region.”