Key stakeholders in the Moroccan exhibition industry agreed to found a new national association at IELA Connect 2019 in Marrakech.
The event was organised by the International Exhibition Logistics Association, and took place on 14 October.
The event was established as a platform to address crucial issues concerning industry standards.
The 2019 event saw two IELA Members and exhibition logistics experts - Nicolas Rougerie from Timar S.A. in Morocco and Rachid Bensaber from Group ESI in France – present a case study of Morocco and introduce the challenges that exist there.
Discussions and keynotes highlighted the high growth potential for exhibitions in Morroco, but also underlined the need for international standards of quality, particularly in the areas of safety and security.
The delegates agreed to establish an MOU to found a dedicated association representing and uniting all stakeholders in Morocco, which would follow clear criteria.
The partners signing the MOU will invite all other national players to join the upcoming founding discussions. Advocacy and collaboration to raise the standards in terms of safety, security and sustainability will be the main focus of the new association.
IAEE MENA Chapter Chairman, Mr. Bilal Al Barmawi, commented: “Security and safety are very important for our industry, especially in the MENA region. We need more training and educational programmes, together with more experience to support our organisers and our workforce.
“Now is a good time to approach our colleagues in the MENA region to promote working alongside organisers in order to achieve this high level of service. IELA Connect has been a good opportunity to network regionally.”
The next edition of IELA CONNECT will take place in October 2020 in the Middle East.