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IBTM China’s new initiatives connect, educate and inspire

This year, IBTM China featured several exciting new initiatives and activities, designed to increase opportunities for connection and learning among delegates.

The Business Travel Digital Innovation Summit saw delegates explore the latest issues facing business travel managers, and the new Happy Hour provided a buzz on the show floor and allowed for valuable networking to take place.

The event ran from 28-29n August, with almost 4,000 event professionals attending the event in Beijing's National Convention Centre (CNCC).

Over 350 high quality domestic and international exhibitors attended IBTM China, a 40% increase from last year. These included Air Canada, Okinawa Japan, Fiji Tourism, Las Vegas Convention and Visitors Authority, Sydney Conference and Training Centre, Salam Management Services, Sodexo Prestige Venues & Events, Shanghai New International Expo Centre and Tourism Administration of Guangzhou Municipality.

Exhibitor Cecilia Lavin, Head of Sales at Sodexo & Prestige Events, said: “This is my first time as an exhibitor at IBTM China. I’ve had over 30 successful pre-booked appointments, as well as a lot of walk in trade, which isn’t very common for exhibitions like this, so that’s fantastic news. The show has been particularly good for MICE business to the UK, and the events around the show have been great for meeting more buyers, so I would strongly recommend anyone who is looking to target China’s market to attend IBTM China.”