EW is celebrating Global Exhibitions Day tomorrow, 5 June, and has put together a little something Bob Dylan might be proud (or horrified) of.
Editor Paul Colston has a case of the Subterranean Exhibition Blues, and there's only one cure, eventprofs. We need you to get in contact on Twitter @ExhibitionWorld, and tell us what you're doing to celebrate Global Exhibitions Day, and why this industry matters to you.
Make sure you join the global conversation, as we celebrate the diversity, influence and importance of exhibitions around the world.
Have a watch below...