Abu Dhabi National Exhibitions Company (ADNEC) has signed an agreement appointing Hala Abu Dhabi, the destination and leisure management division of Etihad Airways, as the official travel partner of key events organised by ADNEC.
Under the strategic partnership, Hala Abu Dhabi will provide travel services and holiday packages to visitors and exhibitors attending events held at Abu Dhabi National Exhibition Centre.
The partnership demonstrates increasing recognition of the value of exhibitions to Abu Dhabi.
Humaid Matar Al Dhaheri, Group CEO of ADNEC and Hareb Almuhairy, senior vice president of destination and leisure management at Etihad Airways, signed the partnership agreement during a ceremony at ADNEC headquarters.
Humaid Matar Al Dhaheri said: "We are proud to partner with Hala Abu Dhabi, the destination and leisure management division of Etihad Airways. The collaboration aligns with our priority to ensure a comfortable and convenient travelling experience for the exhibitors and visitors of these important shows. Such partnerships are central to our collective efforts to promote Abu Dhabi’s status as a global business tourism hub.”
"Such partnerships are central to our collective efforts to promote Abu Dhabi’s status as a global business tourism hub.”
He added: “This is the latest in a series of agreements signed between ADNEC and leading national entities. The partnership is part of ADNEC’s strategy to step up collaboration with like-minded organisations, to enhance the competitiveness of its annual and biennial events. Those events deliver a significant impact on the economy of Abu Dhabi, drawing the participation of major exhibitors as well as thousands of experts, decision makers, and visitors from across the globe.
“These events also translate into significant benefits for other economic sectors, such as F&B and hospitality, giving a strong boost to the country’s sustainable economic development.”
Hareb Almuhairy, senior vice president of destination and leisure management, Etihad Aviation Group said: “Through our strategic collaboration with ADNEC, we aim to foster the growth of the tourism industry in Abu Dhabi. The meetings, incentives, conferencing and exhibitions (MICE) business plays a significant role in empowering the UAE’s economy.”
The key events to benefit from this partnership include the International Defence Exhibition and Conference (IDEX), the Naval Defence and Maritime Security Exhibition (NAVDEX), the Simulation and Training Exhibition and Conference (SimTEX), the Unmanned System Exhibition and Conference (UMEX), Abu Dhabi International Boat show (ADIBS) and Sial.