The first day proper of IMEX America 2018 got off to a strong, business-led start with plenty of education on show.
The MPI keynote How to work with and lead people not like you was delivered by Kelly McDonald was part of a programme of over 250 education sessions at the show (95% of them CE points certified).
The power of experiential as a tool to grow engagement, connections and knowledge sharing is one that comes to life at the show in the Live Zone. This lively area is home to a host of live entertainment acts - magicians, painters and musicians.
“I’m increasingly looking into experiential activities that deliver the wow factor –whether it’s engaging audiences during the event or offering them a simple souvenir - such as a fun photo- to take away with them. These booths are really inspiring,” said Eva Deschryver a buyer from Porta Mundi, Belgium.
IMEX America 2018 runs until 18 October at the Sands Expo and Convention Center, Las Vegas.
