How strong is the exhibition industry in the digital age? What consequences does protectionism have for international trade fairs? And is the German exhibition industry still growing?
These are some of the topics of the 2017 Trade Fair Industry Review, which the Association of the German Trade Fair Industry (AUMA) has now published.
Covering 88 pages, the review details developments in the trade fair industry in 2017 and provides an outlook for the future. It also reports on the work of AUMA in its role as the association representing the German trade fair industry.
The chapter ‘Exhibitions in Germany’ focuses on developments within the industry and the role played by foreign participants. The chapter ‘Exhibitions Abroad’ examines the market situation around the world and provides an overview of the situation of German trade fairs abroad.
The review also reports on the lobbying undertaken by AUMA and the research and education work carried out by the industry. A separate chapter contains 18 charts summarising the trade fair industry’s statistics.
The brochure ‘German Trade Fair Industry Review 2017’ is available free of charge from AUMA. The brochure, the PDF version and statistics charts can be ordered or downloaded from: http://www.auma.de/en/Press/Seiten/Press-2018-13.aspx
