Messe Wien Exhibitions & Congress Centre, run by Reed Exhibitions, has become the first venue in Austria entitled to call itself a ‘healthy venue’, according to stipulations from the World Obesity Federation.
Messe Wien is owned by the city of Vienna, and administered by MBG (Wiener Messe Besitz GmbH). It is presently just one of five ‘healthy venues’ in the world.
“We are very proud to be domestic pioneers in the field of healthy events”, said Benedikt Binder-Krieglstein, CEO of Reed Exhibitions Österreich (pictured right).
“Now, together with our partners and customers, we are looking forward to the implementation phase – to offering more healthy catering, and encouraging people to take more exercise at fairs and congresses. This is our contribution in the battle against unhealthy habits and diets in the events industry.”
From now on, Messe Wien customers can choose from a selection of healthy and high-quality, low-sugar, low-salt foods, and also pick items that don’t contain saturated fats.
Furthermore, Reed Exhibitions has made free drinking water available throughout the entire complex, as well as offering a variety of means of increasing the amount of movement and exercise enjoyed by participants at events.
These include the chance to cycle to and from the venue using the Citybike Wien service – which provides three pick-up/drop-off stations close to the venue, and tips for participants on how to get to and from the show on foot.
Messe Wien has also introduced standing-height tables at conferences and meetings, the provision of access to sports, fitness and recreational amenities, as well as active promotion of use of leisure facilities in the immediate vicinity – such as the Wiener Prater park.
