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Comexposium appointment highlights importance of data in events

comexposium

Comexposium, the global events organiser, has announced the appointment of Romain Chassinat as its new chief digital officer.

Romain will be responsible for driving the digital transformation of the business, as it seeks to deliver more value to customers through the integrated alignment of data and technology.

He joins from Rexel, where he served as MarketPlace Business Development Director.

Chassinat commented: “My focus is always to think about the customer first, to intelligently utilise data to understand the customer, and then to deliver digital solutions to offer more value and provide unique experiences to the customer.

“I am delighted to be joining Comexposium and to have the opportunity to lead the digital transformation of the business. I am looking forward to guiding and focusing the businesses digital strategy.”

Simon Foster, CEO of Comexposium, said: “Across Comexposium, and through the entire events industry, we acknowledge that data is the backbone of our business.

“We are so pleased to have Romain joining us with his extensive experience in digital transformation, to help us challenge our ways of thinking, push us to be more agile, and give us the opportunity to experiment with new processes and tools.”