2018 marks the 25th anniversary of beMatrix's ‘original frame system with big holes’, which enables stand builders to construct modular stands.
beMatrix, headquartered in Belgium, has grown to be a world famous brand with a global network of bePartners & subsidiaries.
The pinnacle of 2018 was June's ‘25 years of frame’ event in Roeselare (BE). On Thursday evening June 14th, 500 guests – all stakeholders (clients, suppliers, relations) – were invited to a unique event at beMatrix HQ in Roeselare (BE).
Multiple trial bike world champion Kenny Belaey treated the audience to his breath-taking stunts on a beMatrix frame construction. This also served as the launch of the new ‘Clash of the contrasts’ campaign, which will put beMatrix in the limelight in the coming year.
beMatrix marketing manager Pieter Lecluyse said: “We aim to make the life of the stand builder easier and more comfortable.
"We run our business with passion, with sustainability as a priority, to make sure our clients can stay focused on their main trade.”
Before the DJ got the dance floor going, CEOs Stefaan Decroos and Edwin Van der Vennet went back in time with a great video, taking all guests through the beMatrix story from the early days to today, including all hurdles and successes.
The event also kicked off the European Roadshow: from June 15th up to and including July 6th, beMatrix travels around with the ‘beMatrix Academy Tour’. The beMatrix truck will set up tent at unique and strategically selected locations, where clients and prospects can get acquainted with the innovative stand building system for trade fairs, events, pop-up store.
beMatrix was recently named winner of the European Business Award (category: turnover to £25m) during the grand European final in Warsaw, Poland. More information here.
