Event technology provider Gleanin and organiser RAI Amsterdam have announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire B2B portfolio of RAI Amsterdam’s events and exhibitions.
The announcement comes following a successful pilot phase that took place throughout Autumn/Winter 2017, in which RAI Amsterdam trialled Gleanin’s social media referral technology to assess its capabilities in reaching new audiences and delivering attendees to its events.
RAI Exhibitions, which organises over 25 national and international consumer and B2B trade fairs, has confirmed it will be integrating Gleanin Connect into its B2B event registration processes.
Tamar Beck, CEO at Gleanin said: “We are thrilled to be working with RAI Amsterdam. Our mission is to facilitate trustworthy connections that are more rewarding, useful, and valuable to the event and marketing industries. We are delighted with the results from the RAI Amsterdam campaigns so far and look forward to supporting them in growing their exhibition brands to new audiences.”
Eline Deijs, director, marketing & digital at RAI Amsterdam added: “Working with Gleanin’s referral marketing platform, our event marketing campaigns are able to add an additional communications channel to access new audiences and effectively harness power of peer-to-peer recommendation. It also advances our mission to stimulate and generate business for our exhibitors, sponsors and partners on a global scale.”
