As the Guest Events division at Messe Berlin restructures its services for organisers of trade shows and conventions, Anna Löhr-Freund (pictured) becomes head of the new trade shows & conventions division.
“In terms of content there is a growing overlap between the various event formats, so it was only logical that we should take this step. It makes it easier to concentrate our expertise on individual topics so that we can better support our customers,” said Dr. Ralf Kleinhenz, senior vice-president and head of Guest Events at Messe Berlin.
Löhr-Freund became head of Messe Berlin Conventions in 2014. Prior to that, she had worked as division and project manager at K.I.T. Group, a subsidiary of Messe Berlin. In her new role she will be assisted by two team managers.
Durcu Bural heads the conventions team and Joana Feikens is in charge of trade shows, and each been at Messe Berlin for over 10 years.
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