jwc GmbH of Germany has been selected through public tender to provide further consultancy services to Shenzhen Zhaohua International Exhibition Co for Shenzhen World Exhibition and Conference Center (SWECC).
The tender was issued by the investors, CMSK and OCT, after the project has been transferred from the Government of Shenzhen to the investors of the new venue.
Located in Shenzhen Airport New Town, in the heart of the Pearl River Delta and Guangdong Free Trade Zone, the new exhibition venue is set to become the largest exhibition venue in the world.
By its completion, it will offer 500,000sqm of indoor exhibition and conference space. Phase 1 of construction will result in 400,000sqm of exhibition space consisting of 16 standard halls of 20,000sqm each and 80,000sqm convention and event space with one multi-functional hall of 50,000sqm.
Phase 1 is expected to be complete and operational in 2019. After having provided advice to the Government of Shenzhen for more than a year, jwc has been awarded a new contract to extend its remit for a further two years.
Going forward, jwc will be working directly for the investors of this project. Additional sphere of activities cover the full range of the facility and exhibition operations ramp up.
To name a few, jwc will support the investors in further developing the architectural design, the selection of venue facilities and equipment as well as in the areas of logistics, transportation and signage.
Assistance in the set up and build out of the management model and organisational structures for the venue operation as well as the marketing and sales of the venue are all part of the expanded scope of advisory services.
jwc GmbH supports governments, venues, organizers and investors with advisory services covering a broad spectrum of areas including strategy, feasibility, planning, marketing, M&A, pricing, thought leadership and training.
