Thebe Reed Exhibitions, organiser of Decorex South Africa has announced the event is to partner with b2b furniture, design and retail trade exhibition, Inspire Trade Expo.
“This collaboration is an unprecedented boon for the design industry event sector. Far from diluting the exhibition market, it creates a critical mass of exhibitors and visitors, simultaneously utilising the strengths of both the Decorex SA brand, 100% Design South Africa, as well as the Inspire Trade Expo brand,” explained Carol Weaving, managing director of Thebe Reed Exhibitions.
Founded in 1994, Decorex SA showcases in three cities: Durban, Cape Town and Joburg. The next edition takes place on 5-9 August the Gallagher Convention Centre, Joburg.
On the partnership, Rina Fortmann, MD of Inspire Trade Exhibitions, organiser of Inspire Trade Expo, said: “By joining forces with Decorex SA, Inspire Trade Expo clients will now be able to leverage the positive positioning that comes with a trusted 23 year-old brand, not to mention having access to a networking platform unlike anything yet seen in the local industry.
“Conversely, Inspire’s expertise in the trade arena will significantly bolster Decorex SA’s dedicated Trade Business Programme, which includes an exclusive Business Matchmaking service," she added.
