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RXGC completes ‘first’ marketing certification programme

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Reed Exhibitions Greater China (RXGC) has run a marketing certification programme for exhibition industry professionals, claimed to be the country’s first.

The Reed Exhibitions Greater China (RXGC) Marketing Certification Program, launched in March 2015, was designed to educate and certify marketers. It supports Reed’s vision to build a strong marketing and digital skill base within the company.

Throughout 2015, the programme instructed nearly 30 topics addressing key exhibition-specific marketing skill sets in Reed’s Beijing, Shanghai and Shenzhen offices; the programme ended with a skill assessment in December.

The 2015 programme graduating class included 40 full-time Reed employees at various career levels ranging from marketing assistant to senior marketing manager. Graduation ceremonies were held last month in Beijing, Shanghai and Shenzhen, respectively.

Successful programme graduates gained companywide recognition and will be recognised as Certified Marketers. Subsequently, they will be successfully enrolled in the 2016 higher-level courses.

“At Reed, it’s everyone’s responsibility to uphold our company’s position as industry leader. And this could only be possible with a staff of well-trained employees that are professional, enthusiastic and passionate about what they do,” said Hu Wei, president of Reed Exhibitions Greater China.

“I’m proud to be part of a company that continually invests in and nurtures the talents and professionalism of its employees. Specialized programs like these give our employees the exciting opportunity to demonstrate, enhance, develop and eventually master their skills and knowledge within their everyday role. It’s mutually beneficial.”

The RXGC Marketing Certification Program forms part of Reed’s learning and development programmes designed to help its employees at all stages of their career path by providing an across-the-board understanding of the exhibition industry.

Reed employees benefit from these additional programs: the Reed Scholarship Program, Reed Exhibitions Greater China University, Reed Exhibitions Undergraduate Program and the Reed Management Associate Program (RMAP).