I2i expands global series brand Bett

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International organiser i2i Events has announced plans for new Bett events for Abu Dhabi and Malaysia.

“The continued success and expansion of our Bett brand underlines our corporate objectives to further develop our international presence and maximise customer returns by continuously improving the quality of our audiences and the speed and ease with which these audiences can connect with i2i customers in dynamic environments,” said Mark Shashoua, CEO i2i Events Group.

Middle East

A new launch for 2016 will be the Bett Middle East Leadership Summit and Exhibition taking place on 6-7 April at ADNEC, Abu Dhabi.

Held in partnership with the Abu Dhabi Education Council, the event will bring together education leaders and technology buyers to discuss the transformation of education in the region and the role of innovation and technology in improving outcomes for students.

Malaysia

Following a series of acquisitions and launches in Educar and Sao Paulo, i2i Events Group’s leading global series brand, Bett, also launched in Asia in 2014, with the Bett Asia Leadership Summit in Singapore.

This regional event is now moving to its new home of Kuala Lumpur, Malaysia in November 2016, supported by the Malaysia Ministry of Education and endorsed by the National Association of Private Educational Institutions.

Bett also recently announced a new partnership with one of the world’s largest network of teachers, the TES, which sees the TES take on the role of ‘global knowledge partner’ across all Bett events.