MCM has revealed plans to broaden its offerings within the UK and Ireland, as well as rolling out new events across mainland Europe.
The company has adopted 'MCM Central' as its new core brand as it ventures beyond the traditional comic con format.
The brand will be stamping each of its shows with the new 'Powered by MCM Central' brand.
Already confirmed for 2016 is GamerMania London, a new games show debuting at ExCeL London on 29-31 July.
GamerMania will feature major studios, eSports and Youtube content, LAN, PC and retro gaming, a dedicated zone for independent creators and more to be announced.
Formerly known as MCM Expo Group, MCM Central is responsible for pop culture shows, MCM Comic Cons.
