Jack Morton Worldwide has appointed Vijay Patel as VP, director of social media and interactive.
Based in the agency’s London office, Patel will be leading Jack Morton’s social media and branded applications offering, reporting to Adam Azor, SVP, integrated and digital marketing.
“Social media and live experiences are highly effective partners in the creation of extraordinary brand experiences. Jack Morton creates outstanding work in this field, where they integrate digital as fully as it is in our day to day lives. I am extremely excited to get stuck in and join the team,” said Vijay Patel, VP, director of social media and interactive.
Patel comes to Jack Morton from content agency VCCP Kin, and prior to this was at Beattie McGuinness Bungay where he oversaw social media strategy and development.
Within these roles Patel worked with a wide spectrum of clients including More Than, Royal London, 02, Easyjet, New Balance, KP Snacks, Molson Coors Brewing Company, Butterkist, TUI and Microsoft.
Azor said: “When mastered, the alchemy between social, content and experience can create some of the most effective and powerful marketing. Vijay is an expert in these areas and the perfect fit to lead our social media and interactive technology offering at Jack Morton. He is an industry leader with passion, knowledge and a relentless thirst for innovation. I’m delighted Vijay has joined Jack and excited about the added impact that he will deliver on our clients’ businesses.”
