Global enterprise event management platform Cvent has announced its inaugural list of the top 25 cities for meetings and events in Europe.
The top 25 were put together according to booking activity through the Cvent Supplier Network. Featuring 234,000 hotels, resorts and special event venues, the Cvent Supplier Network, is a database of detailed venue information.
The top 25 meetings and events destinations in Europe were:
1. London, England; 2. Barcelona, Spain; 3. Paris, France; 4. Amsterdam, Netherlands; 5. Berlin, Germany; 6. Frankfurt, Germany; 7. Madrid, Spain; 8. Rome, Italy; 9. Brussels, Belgium; 10. Dublin, Ireland; 11. Prague, Czech Republic; 12. Istanbul, Turkey; 13. Vienna, Austria; 14. Munich, Germany; 15. Copenhagen, Denmark; 16. Lisbon, Portugal; 17. Manchester, England; 18. Stockholm, Sweden; 19. Athens, Greece; 20. Budapest, Hungary; 21. Milan, Italy; 22. Hannover, Germany; 23. Birmingham, England; 24. Zurich, Switzerland; 25. Edinburgh, Scotland.
David Chalmers, European marketing director at Cvent, said: “Destinations and venues are working in tandem to be more attractive to event organisers to retain and grow group business which is an important economic driver, and for venues often generates more profitable revenue.”
Cvent evaluated more than 2,500 cities in Europe feature on the Cvent Supplier Network to compile the first annual list. The ranking was determined by a set of qualifying criteria from July 2014 to June 2015, consisting of:
· Unique Request for Proposals Received
· Total Room Nights Requested in RFPs
· Awarded Request for Proposals
· Awarded Room Nights
· Percentage of Qualified Meeting Venues
· Number of Profile Views
The director of business tourism and major events at London & Partners, the official Convention Bureau for the city, Tracy Halliwell MBE, said: “We are delighted that London has been named the number one meeting destination in Europe by Cvent. This has been a great year for the city with amazing events including the European Society of Cardiology’s congress held at London’s Excel.”
“While the competition is fierce in the sector of meetings and events, the numerous advantages Brussels has to offer are increasingly recognized worldwide”, said Patrick Bontinck, CEO of visit.brussels.
“After being ranked second in the world for international conferences according to UIA and 11th for the number of international associations’ itinerant conferences according to ICCA, the Cvent List reflects once more the constant reinforcement of the international position of our capital.”
