More than 33,000 visitors have made Zuchex 2015 the most successful edition in its history.
Zuchex 2015 broke records across the board this October, cementing its position as Turkey’s most influential housewares trade event.
Celebrating its 26th edition, the four-day exhibition welcomed a spectacular 33,993 visitors, up 6.25% on 2014, and representing the highest attendance in the history of the event.
The number of international exhibitors grew too, up 12% on the previous biggest year (2012), to 213. Overseas visitor attendance also rose 12%.
The event took place 1–4 October in Istanbul at the Tuyap Exhibition Center, and brought together industry professionals and potential buyers.
Zuchex expanded not only in terms of the number of visitors and international exhibitors who attended, but also the number of stands booked and size of the overall show.
Welcoming 607 exhibitors and 3,213 professional purchasing managers from abroad, there was a 12.2% increase in overseas attendees. The total visitor numbers were 33,993, representing 91 countries.
Iran, Egypt, Saudi Arabia, Jordan, Greece, Tunisia, Italy, Azerbaijan, Iraq and The Lebanon were the top 10 countries in terms of overseas buyer attendance, cementing Zuchex’s reputation as the key housewares event for those looking to target the lucrative Middle Eastern and Eurasian marketplaces.
Zuchex 2015 welcomed 607 suppliers and the volume of orders placed by the many thousands of retailers, wholesalers, importers, exporters, manufacturers and multinational market directors involved in the housewares, giftware, and household goods sectors who visited the show far exceeded industry expectations.
“As well as being the most important buying event of the season, Zuchex is renowned for offering a huge quantity of products that are on trend, in stock and ready for delivery. It is a truly transactional event, where orders are placed, and where the industry comes to do business. Its success shows just what can be achieved when you combine local market knowledge and experience with international marketing expertise.” Commented Douglas Emslie, MD of Tarsus Group.
“Zuchex set a new standard in 2015,” said Irfan Tiras, MD of Life Media Exhibitions, “And the considerable growth in visitor numbers, particularly overseas buyers, demonstrates the resilience of the Turkish marketplace, and the widespread appeal that its manufacturers and brands have to overseas markets.
Exhibition Statistics:
- Name: 26th International Zuchex Housewares Gift & Electrical Appliances Fair
- Date: 1-4 October 2015
- Location: Tuyap Fair and Congress Center
- Product Categories: Glassware, Housewares, Tableware, Kitchenware, Giftware, Home Textiles, Dowry Products, Plastics, Porcelain, Ceramics, Steel ware, Decorative Furniture, Bathroom & Kitchen Accessories, Lighting & Chandeliers
- Exhibition Area: 140,000sqm
- Overseas Visitors: 3,213
- Local Visitors: 30,780
- Exhibitors: 607
- Overseas Exhibitors: 213
- Local Exhibitors: 394
- Supporting Associations: KOSGEB, IMMIB, TFYD, ZÜCDER, TOBB as well as Turkish and international media organisations.
