Event registration and ticketing company N200 is set to expand its operations in the Middle East with the opening of an office in Dubai this August.
“We already work on a number of events in the region including shows for Tarsus, easyFairs, UBM and Trades Exhibitions,” said Bart van Bijnen, N200 managing director. “Setting up a local, permanent office is the next step in cementing our presence, supporting our clients locally and enabling us to harness further opportunity in UAE.”
The business, which became a GES Global company at the end of 2014, will complement its parent company’s presence in the region.
“Together, we expand the range of opportunities open to already established events as well as organisers looking to break into the region.” van Bijnen said of N200’s event registration, ticketing and data intelligence platforms.
N200 reported positive feedback from exhibitors at the Middle East Event Show held in June, with clients keen to use new technology to grow visitor numbers, enhance visitor and exhibitor experiences, and demonstrate return on investment.
The company expects to announce details of appointments to its Dubai office in August.