European PGAs form first learning zone at Munich golf fair

GERMANY - The professional golf associations of Europe will hold their first-ever ‘Learning Zone’ at this year’s Golf Europe exhibition in Munich.

A variety of marketing and sales execs will discuss the golf market for a series of short presentations aimed at pro-shop and golf retail professionals.

Organiser Messe Munich claims the initiative has lifted pre-bookings with 5,000sqm of reserved exhibit space up five per cent compared to the same period last year.

Golf Europe will take place from 26 to 28 September at the Munich Order Center.