Argentina welcomes UBM pharma show for first time

ARGENTINA – United Business Media is taking its pharmaceutical event CPhl South America to Argentina after two successful years in Brazil.

CPhI South America 2010, the company's pharmaceutical ingredients and services event, takes place 17-19 August at La Rural – Hall Ocre, in Buenos Aires. The event features more than 200 exhibitors from 16 countries, and is expected to draw 5,000 attendees.

This year the event is joined for the first time by the ICSE pavilion, a dedicated area within the show for contract services and clinical trials, which sets out to underline the importance and vitality of these sectors within the South American market.

The Pharmaceutical Forum will host a total of 10 keynote sessions spanning a variety of topics, and returning for a second year as an integral element is the BioPh trail, which brings together key players to drive forward the biopharma and biotech industry.

“Global visitor pre-registration levels are looking very good with four times more Asian visitors registered compared to last year, treble the number of European visitor pre-registrations and a doubling of numbers from the Middle East reflecting the great interest in this emerging market," says UBM International Media's group director for pharma, Eliane van Doorn.