WORLD - Former CEO of DMG World Media, Mike Cooke, is set to join audience tracking technology provider Fish Software as chairman and CEO.
The deal, which is nearing the end of the due diligence phase, is expected to be finalised soon.
"Anyone who knows me knows how important measurement is to me," Cooke says. "The product Fish has created is the first thing I’ve seen that truly has the potential to change the way this industry does business.
"And the knowledge organisers could gain about their attendees extends far beyond the hall and the days of the event," he adds.
Fish Software is preparing permanent installations of its equipment in two exhibition venues in the UK, Excel in London and the NEC in Birmingham, this summer.
