IMEX NEWS - Chairman of IMEX Group Ray Bloom has announced further details on the show’s expansion into North America.
The new exhibition will open at the Sands Expo centre, Las Vegas, in October 2011, competing directly with Reed Travel Exhibitions’ AIBTM, which debuts in Baltimore in June 2011.
Bloom says IMEX America will bring 2,000 hosted buyers.
“The fact that the show is hosted buyer-led will be a unique feature in the US market, making IMEX America unlike any other trade show in North America,” he says. “The scale and quality of the buyer programme, the education programme and the number of its industry partnerships will be unrivalled.”
AIBTM, on the other hand, is expecting only 500 hosted buyers, according to a spokesman for the launch event.
